Desk research is less costly than primary research involving the use of interviews, surveys, or field collected data. Analysis of the competitive landscape, based on public data, is much cheaper, in comparison to a consumer sentiment survey, which is tailored.
The location of the team is also quite important. In the United States, the range that analysts usually charge is between 60 and 150 hours. Typically, you can get the same level of quality for $12 to $30 per hour when you outsource research and analysis to India. Added to that, the labor expense has been cut by 70 to 80 percent.
A software as a service firm based in Austin was paying $18,000 to a local business to do a market analysis. When they Hire Outsourced Research and Analysis Services from India, it finally done on 60% percent lesser cost.