How Netflix, Prime & More Changed Indian Cinema

[iamrick9211]

One of the key trends in the evolution of OTT platforms is the shift towards personalization and algorithm-driven recommendations. By analyzing viewer data, platforms can suggest content that aligns with individual tastes, keeping users engaged for longer periods. Furthermore, OTTs are increasingly focusing on mobile-first experiences, interactive content, and live streaming, reflecting how viewers prefer to consume content in real-time and on-the-go.Today, OTT platforms are not just content libraries but cultural phenomena influencing storytelling, production values, and even release strategies. The evolution from Netflix’s early dominance to the rise of localized giants like JioCinema illustrates how the OTT industry has grown from being a niche alternative to traditional television into a mainstream entertainment powerhouse. As technology advances and audience expectations grow, the OTT landscape will continue to evolve, reshaping the future of entertainment across the world.
https://tubegalore.uk/from-netflix-to-j ... platforms/