Is Mass Texting Still Effective for Business Communication?

[kevin obroy]

With so many digital marketing tools out there, I'm curious to know how effective mass texting still is in 2025. It seems like SMS gets faster responses than email and doesn’t get lost in a crowded inbox. For businesses, schools, clinics, or even event organizers, being able to send quick updates or promotions directly to a mobile phone sounds incredibly useful. I'm wondering what platforms people are using and how they manage opt-ins and compliance.